Now that we’re well into the 21st century, having a website is non-negotiable. Not only does it affect your credibility, but it also functions as a primary touchpoint for customers to interact with your business. 

But building one can feel daunting if you aren’t a developer or a web designer. 

Luckily, there is a solution out there that can simplify the process for you, while still enabling you to create a stellar website, ecommerce store, blog, community, or portfolio.

It’s called WordPress. 

What Is WordPress?

Put simply: WordPress is a content management system that allows you to build websites of all shapes and sizes.

With WordPress, you can select templates, drag and drop elements, integrate specific tools and features (via plugins), and customize the code, from one place. This makes it possible for anyone – from beginners to expert web developers – to design the perfect website for their business. 

How to Build a WordPress Site

We put together an actionable list of steps to help you get started.

Pro Tip: Get idea about developing a website

Let’s get to it. 

1. Select a Domain Name and Hosting Platform. 

The first thing you need to do when you set up a WordPress site is choose a domain name. This should coincide with your business or brand.

However, if you’re branding something new – like say, a blog – you should spend some time brainstorming to come up with a unique, meaningful name. 

Once you’ve decided on your domain name, you also need to pick a hosting service. This enables your site to be viewed online and allows you to store information on your site, safely.

There are dozens of different options at different price points, though, so it’s good to do your research before picking one. Regardless, the hosting service you choose should be compatible with WordPress and include SSL

As part of the setup, you’ll need to take a few minutes to connect your domain name with your web host. Otherwise, your WordPress site won’t go live. 

2. Install WordPress. 

With your foundational elements in place, it’s time to get WordPress installed. A lot of web hosting services actually allow you to do this on your account (e.g., cPanel) with the click of a button. Those that don’t still have manual options for installing 

One thing you want to make sure you do is keep track of all your login information, as this will enable you to access any and all aspects of your site. 

3. Pick a Theme. 

Now comes the fun part! Using the WordPress theme library, you can browse hundreds of different free and paid templates. These allow you to customize the underlying style of your site to match the needs of your business. 

While you’re at it, you can also play around with your theme to see how it will look in action. You can add logos, change fonts, and customize color schemes to match the overall style of your brand.  getQuote

4. Install Plugins.

Every WordPress site comes with a basic set of functionalities. However, this cookie cutter mold isn’t designed to support every type of business inherently.

That’s why businesses turn to plugins. These plugins provide added features (like ecommerce stores, news feeds, live chat, pop ups, and more) to your site, making it look, work, and feel exactly the way you want. 

One great plugin for any business to have is HubSpot’s WordPress plugin, because it provides added sales, marketing, and customer support functionality all in one.

With it, you can live chat with customers that come onto your site, set up forms and pop-ups to show off benefits and deals, and even analyze your website traffic. This plugin integrates seamlessly with HubSpot’s CRM, as well, which makes it a great option for anyone already using their tools. 

5. Add Content. 

With all the core elements in place, it’s time to start populating your WordPress website with content, images, and graphics. Get creative! Allow the personality of your business to come out on each page and in each element. 

Make sure that you do have the core pages of your website (home, about, and so on), so your website is as functional as it is good looking. 

6. Check Out Your Live Site. 

You may have a good idea of what your site looks like, based on the work you’re doing. However, it’s always valuable to see it the way your customer and site visitors will see it.

So, take some time to preview your website or view it live, using the domain name you selected. This will help you see places where you can improve the user experience and make it work the way you intended.

While building a WordPress site may seem overwhelming or time consuming at first glance, it’s actually one of the best ways to create a stunning online space for your business. So go get inspired and then use this guide to get started. 

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